Google Search Ads Certification Q&A 2020

Google Search Ads Certification Question & Answer-2020

[crum_accordion _id="354539"][crum_accordion_tab title="Which of the following is a core benefit of Google Ads automated bidding? " _id="874639"]

·        Auction-time bidding

·        User ID-based bidding

·        Impression share-based bidding

·        Daily budget pacing

[/crum_accordion_tab][crum_accordion_tab title="Match the marketing goal to the correct ad extension? " _id="571388"]

Sitelink Extension

The client is interested in directing people to specific pages on their website.

Call Extension

The client is focused on driving phone calls to their business.

Message Extension

The client wants to easily connect with potential customers that prefer to text.

Location Extension

The client operates many retail stores and wants potential customers to see the distance from their location to the stores.

[/crum_accordion_tab][crum_accordion_tab title="Which of the following can be customized with audience signals to make Search campaigns more efficient? " _id="949914"]

·        Headline length

·        Keywords

·        Networks

·        All of the above

[/crum_accordion_tab][crum_accordion_tab title="Tara Is Using Search Audiences To Reach Her Most Valuable Customers. Which Direct Benefit Might She Obtain By Using Search Audience?" _id="68074"]

·         Learning granular insights regarding her search network performance

·         Receiving automatically-generated keyword and ad content suggestions

·         Delivering a customized message to the right user at the correct bid

·         Getting suggestions on the best automated bid strategies for her campaigns

[/crum_accordion_tab][crum_accordion_tab title="What:apos:s the primary benefit of using structured snippet extensions in your ads? " _id="413502"]

·        Gives users specific information about what you’re offering, before they visit your website.

·        Lets you show your business address, phone number, and a map marker alongside your ad text.

·        Allows potential customers to navigate to specific pages of your website directly from the ad.

·        Lets you quickly display information about your promotions without having to update every ad.

[/crum_accordion_tab][crum_accordion_tab title="Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he:apos:s willing to increase his CPA and campaign investment?" _id="833744"]

·        An investment of $9,600 to generate 1,600 conversions with a CPA of $6

·        An investment of $9,800 to generate 1,400 conversions and a CPA of $7

·        An investment of $8,400 to generate 1,400 conversions and a CPA of $6

·        An investment of $9,100 to generate 1,300 conversions and a CPA of $7

[/crum_accordion_tab][crum_accordion_tab title="Sarah:apos:s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company:apos:s advertising manager decides to configure a broad matching type for the keyword :quot:automobile,:quot: in order to reach a broader group of potential visitorsWhich two user searches may generate the advertising manager:apos:s ad? (Choose two.) " _id="965933"]

·        Car

·        Travel

·        Road

·        Bicycle

·        Automobile

[/crum_accordion_tab][crum_accordion_tab title="Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.What type of automated bidding strategy is Siona using? " _id="566511"]

·        Maximize clicks

·        Target impression share

·        Target return on ad spend (tROAS)

·        Target cost-per-acquisition (tCPA)

[/crum_accordion_tab][crum_accordion_tab title="What:apos:s the maximum number of ad extensions that can show for a particular query or device at any given time?" _id="339402"]

·        2

·        3

·        1

·        4

[/crum_accordion_tab][crum_accordion_tab title="Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%." _id="834915"]

·        The campaign is performing 25% under budget.

·        The campaign needs a 75% improvement to be fully optimized.

·        The campaign is performing better than 75% of all search campaigns.

·        The campaign could improve up to 25% by following the listed recommendations.

[/crum_accordion_tab][crum_accordion_tab title="Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.) " _id="182058"]

·        More relevance

·        Less click-fraud

·        Greater flexibility

·        Longer funnels

·        Lower eCTR

[/crum_accordion_tab][crum_accordion_tab title="Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.Which Google Ads campaign should Marisol use to show images of her products, advertise her company:apos:s online and local inventory of toys, and boost traffic to their website and local toy stores? " _id="574293"]

·        Search

·        Shopping

·        Video

·        Display


[/crum_accordion_tab][crum_accordion_tab title="Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time?" _id="401843"]

·        Options and tracking

·        Profit and privacy

·        Credits and context

·        Control and results

[/crum_accordion_tab][crum_accordion_tab title="What does layering an Affinity audience with a broad keyword targeting campaign help you do? " _id="264156"]

·        Reach people based on specific demographics such as marital and education status

·        Reach people who have been identified as being in the mindset to buy

·        Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)

·        Find new customers that share the behaviors and characteristics of your marketing audience segments


[/crum_accordion_tab][crum_accordion_tab title="Jimmy sells televisions on his website. He notices he:apos:s getting traffic from searches for a brand he doesn:apos:t carry, and sets up a negative keyword for that brand.How does the negative keyword help Jimmy:apos:s advertising campaign? " _id="255264"]

·        Jimmy’s ads will appear at a lower rate when users search for the television brand.

·        Common misspellings and synonyms of his keywords will still allow his ads to be shown.

·        His ads won’t be shown to users searching for the uncarried brand.

·        Ads for Jimmy’s business will be shown to the widest possible audience.

[/crum_accordion_tab][crum_accordion_tab title="Jimmy sells televisions on his website. He notices he:apos:s getting traffic from searches for a brand he doesn:apos:t carry, and sets up a negative keyword for that brand.How does the negative keyword help Jimmy:apos:s advertising campaign? " _id="450177"]

·        Jimmy’s ads will appear at a lower rate when users search for the television brand.

·        Common misspellings and synonyms of his keywords will still allow his ads to be shown.

·        His ads won’t be shown to users searching for the uncarried brand.

·        Ads for Jimmy’s business will be shown to the widest possible audience.

[/crum_accordion_tab][crum_accordion_tab title="Yan is working on a Remarketing List for Search Ads campaign.Which user could be added to a valid Remarketing audience list to ensure optimal results? " _id="577890"]

·        Someone who has heard of his company’s business but never visited the company’s website

·        Someone who has added items to a shopping basket on his company’s website but then abandoned it

·        Someone who has seen his company’s ads but never clicked on them

·        Someone who has visited numerous similar websites

[/crum_accordion_tab][crum_accordion_tab title=" What:apos:s a key objective in delivering ad extensions? " _id="652904"]

·        Providing the right users with the right information at the right moment.

·        Opening up additional ad space to extend character limits.

·        Making ads more appealing with the use of image and video assets.

·        Giving users control over the types of ads that they see.

[/crum_accordion_tab][crum_accordion_tab title="You:apos:ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?" _id="555361"]

·        Removing Similar Audiences from Remarketing campaigns

·        Use Similar Audiences to re-connect with past visitors to your site

·        Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists

·        Use Similar Audiences to find new visitors for your site

[/crum_accordion_tab][crum_accordion_tab title="Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign? " _id="656278"]

·        User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.

·        The appropriate bid can often be a static target that is challenging to reach.

·        If you do not bid efficiently, you could miss valuable conversions.

·        The customer journey has become more complex and therefore bids should be based on general user behavior.

[/crum_accordion_tab][crum_accordion_tab title=" Mary wants to run a text ad on the Google Search Network. She:apos:s new to text ads and needs to start with the basics.What are the three components of a text ad on the Google Search Network that Mary will need to know? " _id="192631"]

·        Tagline, AMP, Characters

·        Headline, URL, Description

·        Beacon, Tag, Conversion

·        Headline, Descriptor, Image

[/crum_accordion_tab][crum_accordion_tab title="You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible.How can Google Ads help? " _id="33138"]

·        With Google Ads you always pay using cost-per-reach, predetermined by your budget.

·        Google Ads saves you time by deciding what your budget will be on a daily basis.

·        With Google Ads, your ads will show on every available search engine.

·        With Google Ads, you can choose a maximum amount to spend per month.

[/crum_accordion_tab][crum_accordion_tab title="You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure.What action should improve the ad relevance? " _id="305888"]

·        Adding more negative keywords.

·        Highlighting product uniqueness.

·        Focusing on connecting to a wider audience.

·        Improving the navigation of the landing page.

[/crum_accordion_tab][crum_accordion_tab title="Karen has evaluated her Google Search Ads campaign:apos:s optimization score after noticing that the campaign:apos:s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list.What will happen to her campaign:apos:s optimization score? " _id="442978"]

·        It will gradually improve by the end of the week.

·        It will improve the the end of the day.

·        It will improve upon acceptance.

·        It will improve by the end of the month.

[/crum_accordion_tab][crum_accordion_tab title="What Search Network text ad component provides up to three fields of 30 characters each?" _id="433082"]

·        The headline component

·        The website URL component

·        The conversion component

·        The description component

[/crum_accordion_tab][crum_accordion_tab title="Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets.How might Google Search Ads provide value to Alex? " _id="718777"]

·        By showing his ad to people searching for related information about helmets.

·        By linking to Alex’s ad from related social-media groups.

·        By displaying Alex’s ad on a website that reviews motorcycle helmets.

·        By including his ad on similar motorcycle accessory store websites.

[/crum_accordion_tab][crum_accordion_tab title="Jasmine is the director of marketing for a chain of clothing stores. She:apos:s been given a set budget and needs to drive as many potential customers to her website as possible.What automated bidding strategy should she use in her campaign? " _id="167735"]

·        Target return on ad spend (tROAS)

·        Target impression share

·        Maximize clicks

·        Maximize conversions

[/crum_accordion_tab][crum_accordion_tab title="Pete is the marketing director for an electric car company. He recently chose :quot:leads:quot: as his Google Search campaign marketing goal.What did he hope to achieve by selecting :quot:leads:quot: as his goal? " _id="751720"]

·        Encourage customers to purchase electric cars.

·        Have more people view his website.

·        Promote videos that speak to the business mission.

·        Increase e-mail list sign-ups from potential customers.

[/crum_accordion_tab][crum_accordion_tab title="• Encourage customers to purchase electric cars. • Have more people view his website. • Promote videos that speak to the business mission. • Increase e-mail list sign-ups from potential customers." _id="8829"]

·        The keywords must be relevant to the search term.

·        The search terms must be unique to a company.

·        The keywords must be unique to only one campaign.

·        The keywords must be listed in all ad groups for a company.

[/crum_accordion_tab][crum_accordion_tab title="Carlton runs an adventure excursion company in South America. He:apos:d like to increase the number of people booking his tours.Which activity will lead potential customers to Carlton:apos:s company through Google Search ads? " _id="755876"]

·        Watching an online video about South America.

·        Researching South American holiday destinations online.

·        Looking up passport rules for South America.

·        Browsing an adventure activities website.

[/crum_accordion_tab][crum_accordion_tab title="Marta:apos:s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she:apos:ll have her best return on investment by narrowing her Google Search campaign audience.Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.) " _id="20003"]

·        Budget type

·        Web browser

·        Device type

·        Location

·        Budget

[/crum_accordion_tab][crum_accordion_tab title="Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns.What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) " _id="393538"]

·        Industry data

·        Account executives

·        User generated scenarios

·        Company sales figures

·        Account settings

[/crum_accordion_tab][crum_accordion_tab title="How can Performance Planner serve your business?" _id="160714"]

·        By finding areas of your total budget that could contribute to marketing

·        By teaching your employees the fundamentals of personal budgeting

·        By determining which of Google’s ads are most appropriate for your brand

·        By optimizing your ad budget for maximum growth

[/crum_accordion_tab][crum_accordion_tab title="Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she:apos:s exploring different campaign options.Which campaign types are available to her in Google Ads? " _id="8119"]

·        Search, Display, TV, Shopping, and App

·        Search, Display, Video, Shopping, and App

·        Search, Display, Video, App, and Access

·        Social, Display, Video, Shopping, and App

[/crum_accordion_tab][crum_accordion_tab title="What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.) " _id="234708"]

·        Distribution

·        Validation

·        Simulation

·        Instrumentation

·        Differentiation

[/crum_accordion_tab][crum_accordion_tab title="Francine is advertising her company:apos:s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups.Why does Google make this recommendation? " _id="297306"]

·        More ads in an ad group means they receive a higher-quality score.

·        More ads in an ad group increases the chances of showing more than one ad per auction.

·        More ads in an ad group means lower bounce rates for landing pages.

·        More ads in an ad group means more options for success in an auction.

[/crum_accordion_tab][crum_accordion_tab title="Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They:apos:re interested in trying ad extensions to see if they can increase the number of qualified leads they receive.In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads? " _id="585595"]

·        By presenting users with catalog options for a product.

·        By dynamically using negative keywords, based on a user’s website content.

·        By attracting users with creative assets.

·        By providing users with relevant information up-front.

[/crum_accordion_tab][crum_accordion_tab title="Jerry:apos:s managing a Google Search campaign and would like to improve the position in which his ads appear. He:apos:s increased his bids, but his ad still isn:apos:t showing at the top of Search results.What else might he do to improve his Ad Rank? " _id="691621"]

·        Remove ad extensions.

·        Create a helpful, relevant landing page for the ad.

·        Reduce the number of words in the ad.

·        Control user signals and attributes.

[/crum_accordion_tab][crum_accordion_tab title="What is a valid recommendation that the Performance Planner can provide?" _id="524945"]

·        Create alternative versions of best performing ad variations

·        Apply specific bid adjustments to device and location targeting

·        Add a themed group of negative keywords

·        Set a specific target CPA (cost-per-acquisition)

[/crum_accordion_tab][crum_accordion_tab title="Wendy is setting up a Customer Match strategy to reach a list of prospective customers.What must she provide? " _id="320715"]

·        A linked Google Analytics account

·        Conversion tracking

·        Customer relationship management data

·        A Google remarketing tag

[/crum_accordion_tab][crum_accordion_tab title="Sam:apos:s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign.Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)" _id="686741"]

·        The user interface for Dynamic Search Ads excludes all manual controls.

·        Dynamic Search Ads require no initial user configuration.

·        Destination URLs are automatically kept up-to-date.

·        Dynamic Search Ads don’t have to undergo the bidding process.

·        Machine learning helps automatically find new keywords.

[/crum_accordion_tab][crum_accordion_tab title="Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments? " _id="545822"]

·        In-Market Audiences

·        Affinity Audiences

·        Customer Match

·        Similar Audiences for Search

[/crum_accordion_tab][crum_accordion_tab title="Why should campaigns with different marketing objectives be separated into different Performance Planner plans? " _id="960849"]

·        So that spend is not reallocated between two different marketing objectives

·        To avoid any potential keyword duplicates between different marketing objectives

·        So that seasonal trends can be better identified for each individual marketing objective

·        To prevent campaigns from becoming “Limited by Budget”

[/crum_accordion_tab][crum_accordion_tab title="You can leverage Google Ads:apos: automated bidding strategy to help get the most from your advertising budget.What are two benefits of using automated bidding? (Choose two.) " _id="452200"]

·        Manual control

·        Machine learning

·        Bidding suggestions

·        Sitelink extensions

·        Auction-time bidding

[/crum_accordion_tab][crum_accordion_tab title="Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2.How much would Jim pay for the first spot in the auction? " _id="134773"]

·        $2.51

·        $5

·        $4.50

·        $2.50

[/crum_accordion_tab][crum_accordion_tab title="Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels? " _id="133291"]

·        URL filtering

·        Categories

·        Landing pages

·        Page feeds

[/crum_accordion_tab][crum_accordion_tab title="Jennifer:apos:s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products.What benefit would a Google Search campaign provide Jennifer? " _id="221883"]

·        Her materials will display at the top in organic search results.

·        Her ads are likely to appear when a user is visiting a competitor’s website.

·        Her ads may appear when a user is likely to be interested in her product.

·        She can instantly have a social media presence with ads.

[/crum_accordion_tab][crum_accordion_tab title=" What two ad extension types can also be served as automated ad extensions? (Choose two.) " _id="633698"]

·        Location extension

·        Promotion extension

·        Call extension

·        Sitelink extension

·        Callout extension

[/crum_accordion_tab][crum_accordion_tab title="What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?" _id="901276"]

·        A / B testing

·        Google Ads are updated automatically

·        Click-through rate averages require planning

·        Auctions fluctuate all the time

[/crum_accordion_tab][crum_accordion_tab title="You are working on a Google Search Ad thats not performing as expected. You specifically want more users to click on the ad.What action might improve the click-through rate on your ad? " _id="969041"]
  • Increasing the trustworthiness of the website. 
  • Modifying the ad’s landing page to load faster. 
  • Changing the call-to-action message of the ad.
  • Reducing the bid rate on the ad.
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