Google Ads Interview Question & Answer

Google Ads Interview Questions & Answers

[crum_accordion _id="297461"][crum_accordion_tab title="What is Google Ads?" _id="156524"]

Adwords is the system that Google has designed to assist in marketing product or services in Google search engine and its affiliated sites.  It will place a text ad that appears when people search for phrases associated to your offering.

[/crum_accordion_tab][crum_accordion_tab title="How does Google Ads work? " _id="1164"]

AdWords works under a bidding system: the higher the price of the ad, the higher it’s ranking. Companies advertising on AdWords pay the quoted amount only when people click on their ad.

[/crum_accordion_tab][crum_accordion_tab title="Why should people use Google Ads? " _id="414539"]

The traffic generated via Google AdWords is worth much more than the millions of other surfers who visit a site. Traffic generated via pay per click links is more focused on the people who know what they are searching for, making such traffic more valuable.

[/crum_accordion_tab][crum_accordion_tab title="What is the actual cost per click?" _id="383812"]

The actual cost per click (CPC) for advertisers is determined at auction and is not visible, but maybe less than your maximum CPC bid. This is because you only pay what’s required to beat the ad rank of the nearest competitor below you. The equation for determining CPC looks something like this: CPC = (Ad rank to beat / Quality score) + $0.01. However, the average CPC can be seen.

[/crum_accordion_tab][crum_accordion_tab title="What is Ad Rank?" _id="72772"]

Ad Rank is the position of a particular ad on the Google page, determined by the bid placed on the keyword for that ad. The quality score will determine the ad rank.

[/crum_accordion_tab][crum_accordion_tab title="What is Quality Score?" _id="127136"]

Google will rate the ad based on the keywords used and the design of the PPC ad. This rating is called the quality score. It depends on various factors such as keyword relevance, ad text relevance, and the landing page quality. The higher the quality score, the better the chances of the ad being at the top of the list.

[/crum_accordion_tab][crum_accordion_tab title="How does Quality Score affect ad position and CPC?" _id="133162"]

The quality score is directly proportional to the ad position and indirectly proportional to the CPC. If the quality score is higher, the position will be higher and costs lower.

[/crum_accordion_tab][crum_accordion_tab title="Does the Google Page Rank of the landing page affect the Quality Score?" _id="230712"]

The quality score is not related to the Google page rank of a landing page.

[/crum_accordion_tab][crum_accordion_tab title="Is PPC only appropriate for big brands?" _id="354662"]

No, businesses of any size can utilize the benefits of PPC. The most important aspect of a PPC campaign is to find the right keywords that are relevant and targeted.

[/crum_accordion_tab][crum_accordion_tab title="What are the settings that can’t be changed once an ad in an account is created?" _id="451318"]

After account creation, the currency and time zone may not be altered. This is why the details have to be filled in very carefully.

[/crum_accordion_tab][crum_accordion_tab title="What is the Google Ads double serving policy?" _id="809645"]

The Google Ads double serving policy states that an advertiser can’t use different accounts to advertise the same keywords or websites. Google enforces this policy to avoid showing ads of the same company to the users. Instead, they can view ads by different service providers and then choose.

[/crum_accordion_tab][crum_accordion_tab title="How can conversion rates be improved?" _id="747462"]

Conversion rates can be improved by creating ads that perfectly match with the keywords. Tightly themed ad groups should be designed so that the target audience is directly sent to the best landing page. Conversion rates will also improve if the landing page quality is improved.

[/crum_accordion_tab][crum_accordion_tab title="What is the limit of characters used in a PPC ad?" _id="471020"]

A standard ad can have a maximum of 25 characters in the headline and 70 characters total in the descriptions. An expanded text ad can have 30 characters, each in the first and second headlines. The description of an expanded text ad can have 80 characters.

[/crum_accordion_tab][crum_accordion_tab title="What are Invalid Clicks, and how does Google determine them?" _id="385569"]

An invalid click is one determined to be fake, unintentional or caused by some malware. Google uses some sophisticated mechanisms and algorithms to determine such invalid clicks from any user account.

[/crum_accordion_tab][crum_accordion_tab title="What is a Converted Click? " _id="17779"]

Converted clicks are simply clicks that result in conversions. Google AdWords no longer track them.

[/crum_accordion_tab][crum_accordion_tab title="What is a Remarketing Audience?" _id="364614"]

The remarketing audience is comprised of users who have visited a website. If the remarketing tag is used on the website, these users can be added to the audience list.

[/crum_accordion_tab][crum_accordion_tab title="What are Search Terms?" _id="381900"]

The exact words that trigger your ads are called search terms.

[/crum_accordion_tab][crum_accordion_tab title="How does the Google Ads auction work?" _id="355096"]

Google auctions run a billion times a month. Advertisers choose which keywords they want to bid on and how much they’re willing to spend. Then they pair groupings of these keywords (ad groups) with their ads. Google aggregates these bids and determines the “winning” bid, which establishes its value

[/crum_accordion_tab][crum_accordion_tab title="What is an Ad Group?" _id="438363"]

An ad group contains all of your keywords, landing pages, and advertisements. If an AdWords campaign with a proper structure is created, the advertiser will be rewarded by Google. To have a better structure, the keywords should be organized into a theme. 

[/crum_accordion_tab][crum_accordion_tab title="What is a Conversion Optimizer?" _id="773781"]

A conversion optimizer is a tool that helps in bid manipulation. It will decide which clicks will add value and can result in better returns on your investment.

[/crum_accordion_tab][crum_accordion_tab title="What are the two most important factors that determine ad position? " _id="190666"]

The most crucial factor that determines ad position is the cost per click or CPC. The second factor is the click-through rate or CTR.

[/crum_accordion_tab][crum_accordion_tab title="How is the Return on Ad Spend (ROAS) calculated?" _id="883219"]

ROAS is calculated by sales/spend.

[/crum_accordion_tab][crum_accordion_tab title="What is the Impression Share Metric?" _id="578735"]

Impression share equals impressions divided by the total eligible impressions (an impression is counted each time your ad is shown). Various factors are used to estimate impressions, including quality, approval, statuses, etc. The data is accessible to ad groups, campaigns, and product groups, for example, and can help you determine if it’s viable to increase your budget to reach more people.

[/crum_accordion_tab][crum_accordion_tab title="What is the character limit of a destination URL?" _id="723623"]

A destination URL can have a maximum of 1024 characters.

[/crum_accordion_tab][crum_accordion_tab title="What is the difference between managed and automatic placements?" _id="309319"]

You can decide the location of an ad for a managed placement. A managed ad can be placed on the location network. This option is not available for automatic placements.

[/crum_accordion_tab][crum_accordion_tab title="What can you do if your ad gets disapproved?" _id="742539"]

When an ad gets disapproved, you will receive a notification. If this happens, you can work on the ad and fix any problems that might have caused the disapproval.

[/crum_accordion_tab][crum_accordion_tab title="What is a Phrase Match?" _id="915862"]

Phrase match allows your ad to be displayed to target customers when they search for the exact keywords. 

[/crum_accordion_tab][crum_accordion_tab title="Can your ad be used to link to a PDF format product brochure directly? " _id="801890"]


[/crum_accordion_tab][crum_accordion_tab title="Which are better, broad matches with negative keywords or exact match keywords?" _id="500672"]

A broad match, along with negative keywords, will be more beneficial than an exact match keyword by itself. It will attract more traffic to your website. You will also be able to create keyword lists quickly. 

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